Every industry craves for exciting brands and in legal sector, attorneys need to focus specifically on brand building considering the dynamic nature of the profession. Attorneys work with clients both individually and as a representative of law firm, and subsequently, relating with personality of client is crucial.
Digital professionals and external service providers are always available to offer services pertaining to branding, marketing and social media, but, for attorneys, clients are always in communication with individuals, and hence, building your own brand becomes necessary.
In addition, attorneys and law firms cannot rely on Google ads, websites and social media presence. Clients always prefer to closely engage with attorneys and hence lawyers need to develop specific goals along with a corresponding strategy to maintain healthy relationship with clients.
Attorneys and law firms need to be focused on defining their target clients. For example, an attorney with small practice specializing in insurance should focus on connecting over digital platforms with potential clients who can use his expertise. Such clients may include individuals and small business owners who regularly purchase insurance plans, and hence, are vulnerable to pitfalls of the insurance industry.
Similarly, a mid-size or a large law firm with expertise in corporate laws should focus on companies who operate within their proximity and are regularly going through mergers and acquisitions (M&A) transactions. Forming close relationships with such companies can help law firms understand their problems and consequently offer solutions to solve the same.
Patent attorneys and patent law firms have a niche practice that involves regular interaction with technology companies or companies and individuals who routinely develop innovative products. Accordingly, patent lawyers are needed either to initiate patent infringement proceedings to prevent illegal copying of client’s intellectual property rights, or to develop profitable strategy for creating a profitable patent portfolio for adding value to client’s intangible assets, or both.
Therefore, it becomes essential for patent attorneys to focus on creating valuable content for existing and potential clients. Patent law practice requires a high degree of awareness and patent education for all the stakeholders. Presentations, white papers, blogs, research papers and newsletter form crucial part of content strategy for patent attorneys and patent law firms. To discuss your firm’s patent content strategy, feel free to get in touch.
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Frequently asked questions – Patents, Technology & Internet Laws
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